Social Media & Brand Strategist
Strategy that gives your brand a reason to be followed.
We turn clear positioning into social content people remember, trust, and act on. Every post has a purpose. Every channel sounds like the same brand.
SMS is built from three sibling names
S Sharoz
M Muqaddas
S Sundas
POSITIONING✦CONTENT SYSTEMS✦COMMUNITY✦MEASURABLE GROWTH✦
✦✦✦✦
02 Proof, not noise
A good feed looks nice.
A smart one moves.
80%+
Instagram engagement in three months
Selected client resultAverage results
Across managed accounts
Strategies shaped across
UAEUSAPHILIPPINESPAKISTAN
03 Selected work
Different industries.
One clear point of view.
Alterf Events
Event games and entertainment experiences across the UAE
Stratskye
Community led growth for a business marketing agency
Faith-Based Organizations
Educational and community-focused content created for faith-based audiences
Desires Ideas
Creative direction and social content designed to make the brand easier to recognize
Private Education Group
Campaigns, events, achievements, and community stories across multiple campuses
DIME Media
Creative social campaigns designed to strengthen brand visibility
04 What we do
Not more content.
Better direction.
We connect brand thinking with the daily work of digital marketing, from the first audit to the final report.
Social Media Strategy
Audience direction, competitor research, content pillars, channel roles, campaign ideas, and measurable goals.
Account Management
Scheduling, publishing, monitoring, approvals, platform care, and consistent brand presentation.
Content Creation
Original concepts, content calendars, platform specific posts, and creative direction shaped around your brand voice.
Graphic Design
Social graphics, campaign assets, carousels, stories, and visual systems that keep the brand recognizable.
Video Editing
Reels, short videos, interview cuts, captions, pacing, and platform ready edits that hold attention.
Copywriting
Captions, hooks, calls to action, campaign messaging, and brand language that sounds clear and human.
Digital Campaigns
Campaign planning, launch content, paid creative direction, audience journeys, and coordinated channel execution.
Community Engagement
Intentional comments, replies, conversations, and relationship building that turn audiences into communities.
Ecommerce Content
Product storytelling, store promotion, offer communication, and social content designed to support conversion.
Analytics & Reporting
KPI tracking, monthly reports, performance reviews, and practical recommendations for the next cycle.
05 The process
Clear from day one.
Six focused stages keep the thinking, production, and performance connected from start to finish.
- 01
Listen
Start with your goals, current challenges, audience, and definition of a strong result.
- 02
Audit
Review the brand, channels, content, competitors, and performance gaps.
- 03
Position
Clarify the message, voice, audience promise, and reason people should care.
- 04
Plan
Build the strategy, content pillars, calendar, campaign ideas, and KPI targets.
- 05
Create
Produce, approve, schedule, publish, and support the community around each post.
- 06
Improve
Read the data, report what changed, and strengthen the next month of work.
06 About the founder
Creative instinct.
Strategic backbone.
Muqaddas Sajjad is the founder of SMS Creativees and a Social Media & Brand Strategist.
She helps brands stop posting on autopilot. Her work connects big picture brand thinking with the practical rhythm of content, community management, reporting, and everyday execution.
Beyond client work, Muqaddas enjoys teaching, learning new production tools, supporting church media, and helping young women grow their confidence in technology. That mix keeps our work curious, useful, and grounded.
Discuss your project ↗07 Training & service
Experience beyond the feed.
Muqaddas built her creative foundation through volunteer media service, practical production training, instruction, public speaking, and ecommerce education.
Volunteer Media Team
Supported live services through media setup, presentation systems, production coordination, and team based execution.
Introduction to Production, P01
Practical training in production planning, field work, camera coordination, and media workflows.
Technology Instructor
Guided students through hands on robotics and artificial intelligence projects, building practical skills and creative confidence.
Ecommerce Speaker
Presented sessions on online business, product branding, white label and private label models, and store strategy.
LRN & Aptech
Completed Amazon FBA learning through LRN and a professional freelancing course through Aptech.
KOD KULTURA
Selected to contribute, collaborate, and grow.
Being selected for KOD KULTURA was a meaningful professional milestone. Opportunities to present her skills in a setting like this are limited, and she was proud to earn a place among fellow creatives.
She brought the experience she has built in social media along with a commitment to contribute thoughtfully, collaborate, and learn. The opportunity gave her space to put those skills into practice and connect with people bringing their own expertise and perspectives.
She is grateful to have been selected and to have taken part in an experience that will continue to shape her work.
08 In motion
Learning, making,
showing up.
Real sessions and real working moments. Every preview below comes directly from the video it opens.
Full recorded session
Ecommerce seminar
A complete session on online business, product models, branding, and virtual assistance.
Conducted workshop
Practical ideas on print on demand and ecommerce.
Behind the strategy
The focused work before content goes live.
09 The people
Three siblings.
One creative standard.
SMSCREATIVEES
SHAROZ • MUQADDAS • SUNDASThe name comes from our initials. Our roles are different, but the work is held to one shared standard.
SMS10 Testimonials & impact
The work speaks.
Clients confirm it.
STRATSKYE“This is closest to what I was looking for. Some of the competitors mentioned are spot on. Great job.”
“Muqaddas transformed our social media presence. Her strategic approach boosted our visibility, engaged our audience, and strengthened our brand.”
10x engagement
Community conversations, account audits, competitor analysis, and a clearer growth strategy.
Visible growth
Consistent management and campaign coordination that supported followers, engagement, and sales.
More useful content
A consistent system for educational content, community engagement, and meaningful participation.
Clearer direction
Creative thinking and social content shaped around a more recognizable brand presence.
Stronger visibility
Programs, events, achievements, and campus life presented clearly to students and families.
Consistent presence
Creative campaigns and platform content designed to improve visibility and recognition.
11 Start a project
Open for selected projects11 / 11
Your brand has something to say.
Let’s make it land.
Share what you are building, where you feel stuck, and what a strong result would look like.
contact@smscreativees.onlineComplete the project form↗